Traditional Press & Signposting
Many clients still spend a phenomenal amount of money advertising in traditional press such as local or national newspapers and trade publications.
Whilst these mediums do maintain some value they are now better served by using them as part of a mixed media schedule. A full page or half-page can be prohibitively expensive, so a better way is by taking a smaller ad and ‘sign-posting’ to a website for more details.
This is a more sensible way to use the press and also keep costs to a minimum, it also shows you as a forward thinking employer brand who is willing to embrace new technologies, whatever you the aim of your campaign may be from recruitment through to promotion of an open day or event.