SMS - Text Message Campaigns
Again, we have run several text message based recruitment campaigns that have operated as their own entity or as part of a wider campaign.
Text message is a direct means of communication that is permission based, this means the user has given permission to be contacted in this way and is actively seeking information of a specific nature. Highly targeted and efficient way to recruit, promote or communicate directly to the user.
An example of this is a campaign we were involved on for the MOD to recruit graduates, they texted a brief message saying text reply to: XXXXX for more details if interested (Again simple concept, very well executed).
Entirely accountable in terms of results, as there is always a known number of how many numbers were texted and how many responded to the CTA (Call to Action). Cost wise, this is extremely effective, with a rough guide as 20p per user contacted.