SEM (Search Engine Marketing)
The way people search for service online has revolutionized business and services throughout thte world. As part of any campaign to attract users/customers, paid search is integral to this.
Take Google for example, most people don't know which results are paid for by clients advertising and which are 'natural' results. We can take the headache out of planning a PPC (Pay per click) campaign, from planning which keywords to sponsor, through to booking, running the campaign and analyzing the results throughout.
Because of the flexibility of this type of communication, if something is not working it can be changed almost instantly, or if is working too well, can be changed to focus on another area
Take the RAF for example, they ran a TV, Press and Radio campaign where the method of application or CTA (Call to Action) is purely to search "RAF Careers" online. Simple, yet extremely effective, no long telephone number to remember or web address to write down.
